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A trademark for the name you’re building

A trademark is how a name, logo or tagline tells customers the product is yours. I file them one class at a time, at a price you see first.

The work starts with a search, because the cheapest trademark problem is the one you find before the labels are printed. I check the federal register, state records and the open web for names that look or sound like yours in your field, and I send you a written read on how safe the name is.

What I take on

  • Word marks: the name itself, in any lettering
  • Logos and other design marks
  • Slogans and taglines
  • Responses to USPTO refusals and office emails
  • Statements of use, renewals and maintenance filings

If we file, I choose the class or classes that match what you really sell, write the description, and file it with the USPTO. Then I watch the application and answer the examining attorney. A refusal isn’t the end of the road, but no one can promise how the office will rule.

From a name to a certificate

  1. 01

    Step 1: Name check

    I search the register and the market, then send a written read and a price to file.

  2. 02

    Step 2: Filing

    I prepare the application, you approve every word of it, and I file it.

  3. 03

    Step 3: The office’s review

    An examining attorney reads it. I answer what comes back and keep you posted at each step.

  4. 04

    Step 4: Registration

    If the office approves, the registration issues and I calendar your maintenance dates.

Trademark questions I hear most

How long does a trademark take?

The office’s review runs for months, and the length varies. I give you the current range when we file, and I don’t promise a date.

Do I have to use the name before I file?

Not always. You can file for a name you plan to use, but you’ll need to show real use before it registers. I explain which path fits you.

Is a logo trademark different from a name?

Yes. A name registered as plain words protects the name in any lettering. A logo registration covers that design. Many founders file the name first.

Does a business name or a domain protect my brand?

No. A state business name and a domain are records and addresses. A trademark is the right to stop others from selling similar things under a similar name.

Tell me the name

I’ll read it against the register and tell you what I’d do, and what it costs, before you commit to anything.